BUT MARKETING TECHNIQUES - DIGITAL MARKETING, E-BUSINESS AND ENTREPRENEURSHIP

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Diploma
BAC+3
Input level
BAC
Duration
3 years
Graduate
Yes
Locations
Jean-Henri Fabre Campus - IUT
Study plan
Initial, Continuous
Internship
Yes
Cost of training
initial training
continuing education (employees, jobseekers, self-employed)
Sector
Training brochure
Contact
Success rate
Satisfaction rate

Presentation

Domain: University Institute of Technology

Description : The IUT d'Avignon Université is located on the Jean-Henri Fabre campus and has been welcoming 550 students in a functional structure with a human dimension for 30 years. Its location in the centre of the Agroparc technology park helps students to succeed in their careers and contributes to the regional economy. The IUT comprises 4 departments and awards 4 university technology bachelor's degrees (BUT), offered as 3rd year apprenticeships, and 2 university diplomas (DU). The university bachelor of technology takes 3 years to complete and confers the grade de licence on its holders. It is aligned with international standards and facilitates exchanges with foreign universities.

Director : Anne Maurand-Valet

Teaching and laboratory team

Click here to visit the TC course page on the IUT website

Anne MAURAND-VALET
Lionel AYGON
Valérie BLIN
Romain FARELLACCI
Marthe LUCAS
David PASTORELLI
Pascal QUIDU
Jean-Christophe SEVIN
Chrissoula TSIKNAKI
Sylvie VIALA
Outline of the course

Admission

Admission requirements

The third year of the BUT Marketing Techniques programme, with a focus on digital marketing, e-business and entrepreneurship (MDEE) or business development and customer relationship management (BDMRC), is open to candidates who hold a two-year higher education qualification such as:

- BTS MCO
- BTS NDRC
- Equivalent to BAC +2 or BAC +3 with a proven track record.

Click here to apply for this course on the IUT website

Registration procedure

Courses and levels

The course descriptions are published subject to approval by the Education and University Life Committee (CFVU) and may be subject to change.

GOAL1 MARKETING TECHNIQUES

Manager: Lionel Aygon Voir le courriel

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2201 UE1 MARKETER Hourly volume : 152.00 Coefficients : 15.00 Credits : 10.00
I-E05-2301 DIGITAL RESOURCES AND CULTURE - 1 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2302 THE COMPANY'S LEGAL ENVIRONMENT Hourly volume : 10.00 Coefficients : 1.00 Credits :
I-E05-2303 EXPRESSION, COMMUNICATION AND CULTURE - 1 Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2304 LANGUAGE A BUSINESS ENGLISH - 1 Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2305 BUSINESS LANGUAGE B - 1 Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2306 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 1 Hourly volume : 12.00 Coefficients : 1.50 Credits :
I-E05-2307 MARKETING FUNDAMENTALS AND CONSUMER BEHAVIOUR Hourly volume : 28.00 Coefficients : 2.50 Credits :
I-E05-2308 MARKETING RESEARCH - 1 Hourly volume : 10.00 Coefficients : 0.50 Credits :
I-E05-2309 THE COMPANY'S ECONOMIC ENVIRONMENT Hourly volume : 20.00 Coefficients : 1.00 Credits :
I-E05-2310 ROLE AND ORGANISATION OF THE COMPANY IN ITS MARKET Hourly volume : 14.00 Coefficients : 1.00 Credits :
I-E05-2311 COMPANY FINANCIAL DATA Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2312 PPP - 1 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2313 SAE 1.01 MARKETING S1 Hourly volume : 20.00 Coefficients : 6.00 Credits :
I-E05-2314 PORTFOLIO Hourly volume : 5.00 Coefficients : Credits :
I-U05-2204 EU2 SALES Hourly volume : 87.00 Coefficients : 14.00 Credits : 10.00
I-E05-2315 SALES FUNDAMENTALS Hourly volume : 28.00 Coefficients : 3.00 Credits :
I-E05-2321 INTRODUCTION TO PROJECT MANAGEMENT Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2316 SAE 1.02 SALES S1 Hourly volume : 15.00 Coefficients : 6.00 Credits :
I-E05-2317 PORTFOLIO Hourly volume : Coefficients : Credits :
I-U05-2205 UE3 COMMUNICATE Hourly volume : 109.00 Coefficients : 12.50 Credits : 10.00
I-E05-2318 FUNDAMENTALS OF COMMERCIAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2319 SAE 1.03 COMMERCIAL COMMUNICATION S1 Hourly volume : 20.00 Coefficients : 5.00 Credits :
I-E05-2320 PORTFOLIO Hourly volume : Coefficients : Credits :

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2214 UE1 MARKETER Hourly volume : 150.50 Coefficients : 15.00 Credits : 10.00
I-E05-2362 PROJECT MANAGEMENT AND LEADERSHIP Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2363 EXPRESSION, COMMUNICATION AND CULTURE - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2364 DIGITAL RESOURCES AND CULTURE - 2 Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2365 COSTS, MARGINS AND PRICES OF A SIMPLE OFFER Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2366 CONTRACTUAL COMMERCIAL RELATIONS Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2367 LANGUAGE A - BUSINESS ENGLISH - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2368 BUSINESS LANGUAGE B - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2369 MARKETING MIX Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2370 KNOWLEDGE OF MARKETING AND DISTRIBUTION CHANNELS Hourly volume : 14.00 Coefficients : 1.00 Credits :
I-E05-2371 MARKETING RESEARCH - 2 Hourly volume : 18.00 Coefficients : 1.50 Credits :
I-E05-2372 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2373 PPP - 2 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2374 SAE 2.01 MARKETING S2 Hourly volume : 28.00 Coefficients : 3.00 Credits :
I-E05-2375 CROSS-FUNCTIONAL PROJECT Hourly volume : 26.50 Coefficients : 1.00 Credits :
I-E05-2376 PORTFOLIO Hourly volume : 1.50 Coefficients : 1.00 Credits :
I-E05-2377 STAGE Hourly volume : Coefficients : 1.00 Credits :
I-U05-2217 EU2 SALES Hourly volume : 143.00 Coefficients : 14.00 Credits : 10.00
I-E05-2378 PROSPECTING AND NEGOTIATION Hourly volume : 25.00 Coefficients : 3.00 Credits :
I-E05-2379 SOCIAL PSYCHOLOGY Hourly volume : 10.00 Coefficients : 0.50 Credits :
I-E05-2380 SAE 2.02 SALES S2 Hourly volume : 20.00 Coefficients : 3.00 Credits :
I-U05-2218 UE3 COMMUNICATE Hourly volume : 130.00 Coefficients : 12.00 Credits : 10.00
I-E05-2383 MEANS OF COMMERCIAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-E05-2387 SAE 2.03 COMMERCIAL COMMUNICATION S2 Hourly volume : 17.00 Coefficients : 2.00 Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-Franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2281 UNIT 3.1: MARKETING Hourly volume : 116.00 Coefficients : 19.00 Credits : 6.00
I-E05-2401 MARKETING MIX-2 Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2402 MARKETING RESEARCH-3 Hourly volume : 21.00 Coefficients : 1.50 Credits :
I-E05-2403 INTERNATIONAL ECONOMIC ENVIRONMENT Hourly volume : 15.00 Coefficients : 1.00 Credits :
I-E05-2404 BUSINESS LAW-1 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2405 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2406 COMMERCIAL DASHBOARD Hourly volume : 7.00 Coefficients : 1.00 Credits :
I-E05-2407 SOCIAL PSYCHOLOGY OF WORK Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2408 ENGLISH APPLIED TO BUSINESS-3 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2409 LVB APPLIED TO TRADE-3 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2410 DIGITAL RESOURCES AND CULTURE-3 Hourly volume : 4.00 Coefficients : 2.00 Credits :
I-E05-2411 EXPRESSION COMMUNICATION CULTURE-3 Hourly volume : 3.00 Coefficients : 2.00 Credits :
I-E05-2412 PPP-3 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2437 SAE BUSINESS CREATION PROCESS Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2414 SAE MANAGING A PROJECT USING CT Hourly volume : 12.00 Coefficients : 2.00 Credits :
I-E05-2415 PORTFOLIO S3 Hourly volume : 2.00 Coefficients : Credits :
I-U05-2282 UNIT 3.2: SELLING Hourly volume : 68.00 Coefficients : 14.00 Credits : 6.00
I-E05-2416 SALES MEETING Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-U05-2283 UNIT 3.3: COMMUNICATION Hourly volume : 68.00 Coefficients : 14.00 Credits : 6.00
I-E05-2417 PRINCIPLES OF DIGITAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-U05-2284 UNIT 3.4: CAREER PATH Hourly volume : 51.00 Coefficients : 10.50 Credits : 6.00
I-E05-2438 DIGITAL MARKETING STRATEGY Hourly volume : 13.00 Coefficients : 2.00 Credits :
I-E05-2439 SAE DIGITAL BUSINESS ANALYSIS Hourly volume : 18.00 Coefficients : 2.00 Credits :
I-U05-2285 UNIT 3.5: CAREER PATH Hourly volume : 53.00 Coefficients : 10.50 Credits : 6.00
I-E05-2441 CREATIVITY AND INNOVATION Hourly volume : 15.00 Coefficients : 2.00 Credits :

Manager: Christel Brun-Franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2276 UNIT 4.1: MARKETING Hourly volume : 69.00 Coefficients : 10.00 Credits : 6.00
I-E05-2422 MARKETING STRATEGY Hourly volume : 15.00 Coefficients : 3.00 Credits :
I-E05-2423 EMPLOYMENT LAW Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2424 ENGLISH APPLIED TO COMMERCE-4 Hourly volume : 3.00 Coefficients : 1.50 Credits :
I-E05-2425 LVB APPLIED TO TRADE-4 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2426 EXPRESSION COMMUNICATION CULTURE-4 Hourly volume : 3.00 Coefficients : 1.00 Credits :
I-E05-2427 STAGE.BDMRC Hourly volume : 2.00 Coefficients : 2.00 Credits :
I-E05-2428 SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES Hourly volume : 30.00 Coefficients : 1.00 Credits :
I-E05-2429 SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2430 PORTFOLIO-S4 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-U05-2277 UNIT 4.2: SELLING Hourly volume : 68.00 Coefficients : 10.00 Credits : 6.00
I-E05-2431 NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER Hourly volume : 14.00 Coefficients : 3.00 Credits :
I-U05-2278 UNIT 4.3: COMMUNICATION Hourly volume : 68.00 Coefficients : 10.00 Credits : 6.00
I-E05-2432 DESIGNING A COMMUNICATION CAMPAIGN Hourly volume : 14.00 Coefficients : 3.00 Credits :
I-U05-2286 UNIT 4.4: CAREER PATH Hourly volume : 57.00 Coefficients : 11.00 Credits : 6.00
I-E05-2442 DIGITAL PROJECT MANAGEMENT Hourly volume : 14.00 Coefficients : 1.00 Credits :
I-E05-2443 E-COMMERCE STRATEGY Hourly volume : 15.00 Coefficients : 1.00 Credits :
I-E05-2444 SAE WEBSITE CREATION Hourly volume : 10.00 Coefficients : 2.50 Credits :
I-E05-2436 PPP-4 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-U05-2287 UNIT 4.5: CAREER PATH Hourly volume : 43.00 Coefficients : 11.00 Credits : 6.00
I-E05-2445 BUSINESS MODEL 1 Hourly volume : 14.00 Coefficients : 2.00 Credits :

GOAL3 MARKETING TECHNIQUES

Manager: Pascal Quidu Voir le courriel

Manager: Anne Maurand-Valet Voir le courriel

Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3311 UNIT 5.1: MARKETING Hourly volume : 91.50 Coefficients : 17.50 Credits : 8.00
I-E05-7700 CORPORATE STRATEGY Hourly volume : 19.50 Coefficients : 3.00 Credits :
I-E05-7701 FINANCING AND REGULATION OF THE ECONOMY Hourly volume : 15.00 Coefficients : 2.00 Credits :
I-E05-7702 COMMERCIAL ACTIVITIES LAW Hourly volume : 8.00 Coefficients : 1.00 Credits :
I-E05-7703 FINANCIAL ANALYSIS Hourly volume : 8.00 Coefficients : 1.00 Credits :
I-E05-7704 ENGLISH APPLIED TO COMMERCE-5 Hourly volume : 4.00 Coefficients : 1.50 Credits :
I-E05-7705 LVB APPLIED TO TRADE-5 Hourly volume : 4.00 Coefficients : 0.50 Credits :
I-E05-7706 EXPRESSION COMMUNICATION CULTURE-5 Hourly volume : 10.00 Coefficients : 1.00 Credits :
I-E05-7707 PPP-5 Hourly volume : 2.50 Coefficients : 0.50 Credits :
I-E05-7708 PORTFOLIO Hourly volume : 1.50 Coefficients : Credits :
I-E05-7731 SAE DIGITAL PROJECT DEVELOPMENT Hourly volume : 19.00 Coefficients : 7.00 Credits :
I-U05-3312 UNIT 5.2: SELLING Hourly volume : 73.50 Coefficients : 15.50 Credits : 8.00
I-E05-7710 NEGOTIATING IN SPECIFIC CONTEXTS Hourly volume : 16.50 Coefficients : 3.00 Credits :
I-U05-3313 UNIT 5.3: DIGITAL MARKETING Hourly volume : 93.00 Coefficients : 15.50 Credits : 7.00
I-E05-7732 RCN APPLIED TO DIGITAL MARKETING, E-BUSINESS AND ENTREPRENEURSHIP Hourly volume : 8.00 Coefficients : 2.00 Credits :
I-E05-7733 REFERENCING Hourly volume : 15.00 Coefficients : 1.00 Credits :
I-E05-7734 SOCIAL MEDIA AND E-CRM STRATEGY Hourly volume : 15.00 Coefficients : 1.00 Credits :
I-E05-7735 CONTENT STRATEGY AND WEB COPYWRITING Hourly volume : 16.50 Coefficients : 1.00 Credits :
I-E05-7736 LOGISTICS AND SUPPLY CHAIN Hourly volume : 7.50 Coefficients : 1.50 Credits :
I-U05-3314 UNIT 5.4: E-BUSINESS AND ENTREPRENEURSHIP Hourly volume : 76.50 Coefficients : 16.50 Credits : 7.00
I-E05-7738 CREATIVITY AND INNOVATION MANAGEMENT Hourly volume : 15.00 Coefficients : 1.50 Credits :
I-E05-7739 BUSINESS MODEL-2: THE DIGITAL ECONOMY CONTEXT Hourly volume : 15.00 Coefficients : 2.00 Credits :

Manager: Anne Maurand-Valet Voir le courriel

Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3306 UNIT 6.1: MARKETING Hourly volume : 21.00 Coefficients : 5.00 Credits : 5.00
I-E05-7721 CORPORATE STRATEGY-2 Hourly volume : 15.00 Coefficients : 1.50 Credits :
I-E05-7722 PORTFOLIO-6 Hourly volume : 3.00 Coefficients : 1.50 Credits :
I-E05-7723 INTERNSHIP/TERNSHIP Hourly volume : 3.00 Coefficients : 2.00 Credits :
I-U05-3307 UNIT 6.2: SELLING Hourly volume : 15.00 Coefficients : 5.00 Credits : 5.00
I-E05-7724 NEGOTIATING IN SPECIFIC CONTEXTS-2 Hourly volume : 9.00 Coefficients : 1.50 Credits :
I-U05-3318 UNIT 6.3: DIGITAL MARKETING Hourly volume : 27.00 Coefficients : 10.00 Credits : 10.00
I-E05-7740 TRAFFIC MANAGEMENT-AUDIENCE ANALYSIS Hourly volume : 21.00 Coefficients : 4.00 Credits :
I-U05-3319 UNIT 6.4: E-BUSINESS AND ENTREPRENEURSHIP Hourly volume : 21.00 Coefficients : 10.00 Credits : 10.00
I-E05-7741 FORMALISING AND SECURING THE BUSINESS MODEL Hourly volume : 15.00 Coefficients : 4.00 Credits :

Job opportunities

Graduate careers : Click here to visit the TC course page on the IUT website

The Marketing Techniques department prepares students for management positions in the sales departments of manufacturing, distribution and service companies. It gives students the opportunity to acquire advanced training in operational areas as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.

Find out more

Administrative registration and re-registration calendar
Download the syllabus

Contact

Practical information
University Institute of Technology

Site Agroparc - BP 61207

337 CHEMIN DES MEINAJARIES

84911 AVIGNON CEDEX 9

Tel: 04 90 84 38 28
write an email

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