MARKETING TECHNIQUES - BUSINESS DEVELOPMENT AND CUSTOMER RELATIONS MANAGEMENT - WORK-LINKED TRAINING

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Diploma

BAC+3

Input level

BAC

Duration

3 years

Graduate

Yes

Locations

Jean-Henri Fabre Campus - IUT

Study plan

Initial, Continuous

Internship

Yes

Cost of training

initial training
continuing education (employees, jobseekers, self-employed)

Sector

Commerce, distribution, sales - Communication, marketing

Training brochure

Contact

Success rate

Satisfaction rate

Presentation

Domain: University Institute of Technology

Description : The IUT d'Avignon Université is located on the Jean-Henri Fabre campus and has been welcoming 550 students in a functional structure with a human dimension for 30 years. Its location in the centre of the Agroparc technology park helps students to succeed in their careers and contributes to the regional economy. The IUT comprises 4 departments and awards 4 university technology bachelor's degrees (BUT), offered as 3rd year apprenticeships, and 2 university diplomas (DU). The university bachelor of technology takes 3 years to complete and confers the grade de licence on its holders. It is aligned with international standards and facilitates exchanges with foreign universities.

Director : Anne Maurand-Valet

Teaching and laboratory team

Click here to visit the TC course page on the IUT website

Anne MAURAND-VALET
Lionel AYGON
Valérie BLIN
Romain FARELLACCI
Marthe LUCAS
David PASTORELLI
Pascal QUIDU
Jean-Christophe SEVIN
Chrissoula TSIKNAKI
Sylvie VIALA

Outline of the course

Admission

Admission requirements

Click here to visit the TC course page on the IUT website

The third year of the BUT Marketing Techniques programme, with a focus on business development and customer relationship management (BDMRC) or digital marketing, e-business and entrepreneurship (MDEE), is open to:

- BTS MCO
- BTS NDRC
- Equivalent to BAC +2 or BAC +3 with a proven track record.

Click here to apply for this course on the IUT website

Registration procedure

Courses and levels

The course descriptions are published subject to approval by the Education and University Life Committee (CFVU) and may be subject to change.

GOAL3 MARKETING TECHNIQUES

Manager: Romain Farellacci Voir le courriel

Manager: Romain Farellacci

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-3351	UNIT 5.1: MARKETING	Hourly volume : 92.50	Coefficients : 17.50	Credits : 8.00
I-E05-7700	CORPORATE STRATEGY	Hourly volume : 19.50	Coefficients : 3.00	Credits :
I-E05-7701	FINANCING AND REGULATION OF THE ECONOMY	Hourly volume : 15.00	Coefficients : 2.00	Credits :
I-E05-7702	COMMERCIAL ACTIVITIES LAW	Hourly volume : 8.00	Coefficients : 1.00	Credits :
I-E05-7703	FINANCIAL ANALYSIS	Hourly volume : 8.00	Coefficients : 1.00	Credits :
I-E05-7704	ENGLISH APPLIED TO COMMERCE-5	Hourly volume : 4.00	Coefficients : 1.00	Credits :
I-E05-7706	EXPRESSION COMMUNICATION CULTURE-5	Hourly volume : 10.00	Coefficients : 1.00	Credits :
I-E05-7705	LVB APPLIED TO TRADE-5	Hourly volume : 4.00	Coefficients : 1.00	Credits :
I-E05-7707	PPP-5	Hourly volume : 2.50	Coefficients : 0.50	Credits :
I-E05-7708	PORTFOLIO	Hourly volume : 1.50	Coefficients :	Credits :
I-E05-7709	SAE IMPLEMENTING AND STEERING A COMPANY'S STRATEGY	Hourly volume : 20.00	Coefficients : 7.00	Credits :
I-U05-3352	UNIT 5.2: SELLING	Hourly volume : 74.50	Coefficients :	Credits : 8.00
I-E05-7710	NEGOTIATING IN SPECIFIC CONTEXTS	Hourly volume : 16.50	Coefficients : 3.00	Credits :
I-U05-3353	UNIT 5.3: BUSINESS DEVELOPMENT	Hourly volume : 73.00	Coefficients : 15.50	Credits : 7.00
I-E05-7711	RCN APPLIED TO BUSINESS DEVELOPMENT AND RELATIONSHIP MANAGEMENT	Hourly volume : 8.00	Coefficients : 2.00	Credits :
I-E05-7712	DEVELOPING MANAGEMENT PRACTICES	Hourly volume : 15.00	Coefficients : 2.00	Credits :
I-E05-7713	MANAGING THE SALES TEAM	Hourly volume : 18.00	Coefficients : 2.00	Credits :
I-U05-3354	UNIT 5.4: CUSTOMER RELATIONS	Hourly volume : 76.00	Coefficients : 16.50	Credits : 7.00
I-E05-7714	CUSTOMER VALUE MANAGEMENT	Hourly volume : 18.00	Coefficients : 2.00	Credits :
I-E05-7715	SERVICES MARKETING	Hourly volume : 18.00	Coefficients : 3.00	Credits :

Manager: Romain Farellacci

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-3335	UNIT 4.1: MARKETING	Hourly volume : 21.00	Coefficients : 5.00	Credits : 5.00
I-E05-7721	CORPORATE STRATEGY-2	Hourly volume : 15.00	Coefficients : 1.50	Credits :
I-E05-7722	PORTFOLIO-6	Hourly volume : 3.00	Coefficients : 2.00	Credits :
I-E05-7723	INTERNSHIP/TERNSHIP	Hourly volume : 3.00	Coefficients : 4.00	Credits :
I-U05-3336	UNIT 4.2: SELLING	Hourly volume : 15.00	Coefficients : 5.00	Credits : 5.00
I-E05-7724	NEGOTIATING IN SPECIFIC CONTEXTS-2	Hourly volume : 9.00	Coefficients : 1.50	Credits :
I-U05-3337	UNIT 4.3: BUSINESS DEVELOPMENT	Hourly volume : 27.00	Coefficients : 10.00	Credits : 10.00
I-E05-7725	KEY ACCOUNT MANAGEMENT (KAM)	Hourly volume : 21.00	Coefficients : 4.00	Credits :
I-U05-3338	UNIT 4.4: CUSTOMER RELATIONS	Hourly volume : 21.00	Coefficients : 10.00	Credits : 10.00
I-E05-7726	NEW CUSTOMER BEHAVIOURS	Hourly volume : 15.00	Coefficients : 4.00	Credits :

Job opportunities

Graduate careers : Click here to visit the TC course page on the IUT website

The Marketing Techniques department prepares students for management positions in the sales departments of manufacturing, distribution and service companies. It gives students the opportunity to acquire advanced training in operational areas as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.