MARKETING TECHNIQUES - BUSINESS DEVELOPMENT AND CUSTOMER RELATIONS MANAGEMENT - WORK-LINKED TRAINING

Contact
Diploma
BAC+3
Input level
BAC
Duration
3 years
Graduate
Yes
Locations
Jean-Henri Fabre Campus - IUT
Study plan
Initial, Continuous
Internship
Yes
Cost of training
initial training
continuing education (employees, jobseekers, self-employed)
Sector
Contact
Success rate
Satisfaction rate

Presentation

Domain: University Institute of Technology

Description : The IUT d'Avignon Université is located on the Jean-Henri Fabre campus and has been welcoming 550 students in a functional structure with a human dimension for 30 years. Its location in the centre of the Agroparc Technopole helps students to succeed in their careers and contributes to the regional economy. The IUT comprises 4 departments and awards 4 university technology bachelor's degrees (BUT), offered as 3rd year apprenticeships, and 2 university diplomas (DU).
The university bachelor of technology is a 3-year course that confers the degree of licence on its holders. It is aligned with international standards and facilitates exchanges with foreign universities.

Director : Christine Dransart

Teaching and laboratory team

Click here to visit the TC course page on the IUT website

Anne MAURAND-VALET
Lionel AYGON
Valérie BLIN
Romain FARELLACCI
Sarah KUBIEN
Marthe LUCAS
David PASTORELLI
Pascal QUIDU
Jean-Christophe SEVIN
Chrissoula TSIKNAKI
Sylvie VIALA
BELLANCA Lydia
General diagram of the domain Curriculum diagram RNCP skills correlation table Outline of the course

Admission

Admission requirements

Click here to visit the TC course page on the IUT website

The 3rd year of the Marketing Techniques BUT, specialising in marketing and point-of-sale management or business development and customer relations management is open to :

- BTS MCO
- BTS NDRC
- Equivalent to BAC +2 or BAC +3 with a proven track record.

Click here to apply for this course on the IUT website

Registration procedure

Courses and levels

GOAL1 MARKETING TECHNIQUES

Manager: Anne Maurand-valet Voir le courriel

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2201 UE1 MARKETER Hourly volume : 152h00 Coefficients : 15.00 Credits : 10.00
I-E05-2301 DIGITAL RESOURCES AND CULTURE - 1 Hourly volume : 08h00 Coefficients : 0.50 Credits :
I-E05-2302 THE COMPANY'S LEGAL ENVIRONMENT Hourly volume : 10h00 Coefficients : 0.50 Credits :
I-E05-2303 EXPRESSION, COMMUNICATION AND CULTURE - 1 Hourly volume : 06h00 Coefficients : 0.50 Credits :
I-E05-2304 LANGUAGE A BUSINESS ENGLISH - 1 Hourly volume : 12h00 Coefficients : 0.50 Credits :
I-E05-2305 BUSINESS LANGUAGE B - 1 Hourly volume : 12h00 Coefficients : 0.50 Credits :
I-E05-2306 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 1 Hourly volume : 12h00 Coefficients : 0.50 Credits :
I-E05-2307 MARKETING FUNDAMENTALS AND CONSUMER BEHAVIOUR Hourly volume : 28h00 Coefficients : 2.50 Credits :
I-E05-2308 MARKETING RESEARCH - 1 Hourly volume : 10h00 Coefficients : 0.50 Credits :
I-E05-2309 THE COMPANY'S ECONOMIC ENVIRONMENT Hourly volume : 20h00 Coefficients : 1.00 Credits :
I-E05-2310 ROLE AND ORGANISATION OF THE COMPANY IN ITS MARKET Hourly volume : 14h00 Coefficients : 1.00 Credits :
I-E05-2311 COMPANY FINANCIAL DATA Hourly volume : 07h00 Coefficients : 0.50 Credits :
I-E05-2312 PPP - 1 Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2313 SAE 1.01 MARKETING S1 Hourly volume : 20h00 Coefficients : 6.00 Credits :
I-E05-2314 PORTFOLIO Hourly volume : 05h00 Coefficients : Credits :
I-U05-2204 EU2 SALES Hourly volume : 87h00 Coefficients : 14.00 Credits : 10.00
I-E05-2315 SALES FUNDAMENTALS Hourly volume : 28h00 Coefficients : 3.00 Credits :
I-E05-2321 INTRODUCTION TO PROJECT MANAGEMENT Hourly volume : 06h00 Coefficients : 0.50 Credits :
I-E05-2316 SAE 1.02 SALES S1 Hourly volume : 15h00 Coefficients : 6.00 Credits :
I-E05-2317 PORTFOLIO Hourly volume : Coefficients : Credits :
I-U05-2205 UE3 COMMUNICATE Hourly volume : 109h00 Coefficients : 12.50 Credits : 10.00
I-E05-2318 FUNDAMENTALS OF COMMERCIAL COMMUNICATION Hourly volume : 20h00 Coefficients : 2.00 Credits :
I-E05-2319 SAE 1.03 COMMERCIAL COMMUNICATION S1 Hourly volume : 20h00 Coefficients : 5.00 Credits :
I-E05-2320 PORTFOLIO Hourly volume : Coefficients : Credits :

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2214 UE1 MARKETER Hourly volume : 150h30 Coefficients : 15.00 Credits : 10.00
I-E05-2362 PROJECT MANAGEMENT AND LEADERSHIP Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2363 EXPRESSION, COMMUNICATION AND CULTURE - 2 Hourly volume : 08h00 Coefficients : 0.50 Credits :
I-E05-2364 DIGITAL RESOURCES AND CULTURE - 2 Hourly volume : 07h00 Coefficients : 0.50 Credits :
I-E05-2365 COSTS, MARGINS AND PRICES OF A SIMPLE OFFER Hourly volume : 06h00 Coefficients : 0.50 Credits :
I-E05-2366 CONTRACTUAL COMMERCIAL RELATIONS Hourly volume : 07h00 Coefficients : 0.50 Credits :
I-E05-2367 LANGUAGE A - BUSINESS ENGLISH - 2 Hourly volume : 08h00 Coefficients : 0.50 Credits :
I-E05-2368 BUSINESS LANGUAGE B - 2 Hourly volume : 08h00 Coefficients : 0.50 Credits :
I-E05-2369 MARKETING MIX Hourly volume : 20h00 Coefficients : 2.00 Credits :
I-E05-2370 KNOWLEDGE OF MARKETING AND DISTRIBUTION CHANNELS Hourly volume : 14h00 Coefficients : 1.00 Credits :
I-E05-2371 MARKETING RESEARCH - 2 Hourly volume : 18h00 Coefficients : 1.50 Credits :
I-E05-2372 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 2 Hourly volume : 08h00 Coefficients : 0.50 Credits :
I-E05-2373 PPP - 2 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2374 SAE 2.01 MARKETING S2 Hourly volume : 28h00 Coefficients : 3.00 Credits :
I-E05-2375 CROSS-FUNCTIONAL PROJECT Hourly volume : 26h30 Coefficients : 1.00 Credits :
I-E05-2376 PORTFOLIO Hourly volume : 01h30 Coefficients : 1.00 Credits :
I-E05-2377 STAGE Hourly volume : Coefficients : 1.00 Credits :
I-U05-2217 EU2 SALES Hourly volume : 143h00 Coefficients : 14.00 Credits : 10.00
I-E05-2378 PROSPECTING AND NEGOTIATION Hourly volume : 25h00 Coefficients : 3.00 Credits :
I-E05-2379 SOCIAL PSYCHOLOGY Hourly volume : 10h00 Coefficients : 0.50 Credits :
I-E05-2380 SAE 2.02 SALES S2 Hourly volume : 20h00 Coefficients : 3.00 Credits :
I-U05-2218 UE3 COMMUNICATE Hourly volume : 130h00 Coefficients : 12.00 Credits : 10.00
I-E05-2383 MEANS OF COMMERCIAL COMMUNICATION Hourly volume : 20h00 Coefficients : 2.50 Credits :
I-E05-2387 SAE 2.03 COMMERCIAL COMMUNICATION S2 Hourly volume : 17h00 Coefficients : 2.00 Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2281 UNIT 3.1: MARKETING Hourly volume : 116h00 Coefficients : 19.00 Credits : 6.00
I-E05-2401 MARKETING MIX-2 Hourly volume : 20h00 Coefficients : 2.00 Credits :
I-E05-2402 MARKETING RESEARCH-3 Hourly volume : 21h00 Coefficients : 1.50 Credits :
I-E05-2403 INTERNATIONAL ECONOMIC ENVIRONMENT Hourly volume : 15h00 Coefficients : 1.00 Credits :
I-E05-2404 BUSINESS LAW-1 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2405 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2406 COMMERCIAL DASHBOARD Hourly volume : 07h00 Coefficients : 1.00 Credits :
I-E05-2407 SOCIAL PSYCHOLOGY OF WORK Hourly volume : 12h00 Coefficients : 1.00 Credits :
I-E05-2408 ENGLISH APPLIED TO BUSINESS-3 Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2409 LVB APPLIED TO TRADE-3 Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2410 DIGITAL RESOURCES AND CULTURE-3 Hourly volume : 04h00 Coefficients : 0.50 Credits :
I-E05-2411 EXPRESSION COMMUNICATION CULTURE-3 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2412 PPP-3 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2437 SAE BUSINESS CREATION PROCESS Hourly volume : 07h00 Coefficients : 4.00 Credits :
I-E05-2414 SAE MANAGING A PROJECT USING CT Hourly volume : Coefficients : 2.00 Credits :
I-E05-2415 PORTFOLIO S3 Hourly volume : 02h00 Coefficients : Credits :
I-U05-2282 UNIT 3.2: SELLING Hourly volume : 68h00 Coefficients : 14.00 Credits : 6.00
I-E05-2416 SALES MEETING Hourly volume : 20h00 Coefficients : 2.50 Credits :
I-U05-2283 UNIT 3.3: COMMUNICATION Hourly volume : 68h00 Coefficients : 14.00 Credits : 6.00
I-E05-2417 PRINCIPLES OF DIGITAL COMMUNICATION Hourly volume : 20h00 Coefficients : 2.50 Credits :
I-U05-2284 UNIT 3.4: CAREER PATH Hourly volume : 51h00 Coefficients : 10.50 Credits : 6.00
I-E05-2438 DIGITAL MARKETING STRATEGY Hourly volume : 13h00 Coefficients : 2.00 Credits :
I-E05-2439 SAE DIGITAL BUSINESS ANALYSIS Hourly volume : 18h00 Coefficients : 2.00 Credits :
I-U05-2285 UNIT 3.5: CAREER PATH Hourly volume : 53h00 Coefficients : 10.50 Credits : 6.00
I-E05-2441 CREATIVITY AND INNOVATION Hourly volume : 15h00 Coefficients : 2.00 Credits :

Manager: Christel Brun-franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2276 UNIT 4.1: MARKETING Hourly volume : 69h00 Coefficients : 10.00 Credits : 6.00
I-E05-2422 MARKETING STRATEGY Hourly volume : 15h00 Coefficients : 3.00 Credits :
I-E05-2423 EMPLOYMENT LAW Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2424 ENGLISH APPLIED TO COMMERCE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2425 LVB APPLIED TO TRADE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2426 EXPRESSION COMMUNICATION CULTURE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2427 STAGE.BDMRC Hourly volume : 02h00 Coefficients : 2.00 Credits :
I-E05-2428 SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES Hourly volume : 30h00 Coefficients : 1.00 Credits :
I-E05-2429 SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2430 PORTFOLIO-S4 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-U05-2277 UNIT 4.2: SELLING Hourly volume : 68h00 Coefficients : 10.00 Credits : 6.00
I-E05-2431 NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER Hourly volume : 14h00 Coefficients : 3.00 Credits :
I-U05-2278 UNIT 4.3: COMMUNICATION Hourly volume : 68h00 Coefficients : 10.00 Credits : 6.00
I-E05-2432 DESIGNING A COMMUNICATION CAMPAIGN Hourly volume : 14h00 Coefficients : 3.00 Credits :
I-U05-2286 UNIT 4.4: CAREER PATH Hourly volume : 57h00 Coefficients : 11.00 Credits : 6.00
I-E05-2442 DIGITAL PROJECT MANAGEMENT Hourly volume : 14h00 Coefficients : 1.00 Credits :
I-E05-2443 E-COMMERCE STRATEGY Hourly volume : 15h00 Coefficients : 1.00 Credits :
I-E05-2444 SAE WEBSITE CREATION Hourly volume : 10h00 Coefficients : 2.50 Credits :
I-E05-2436 PPP-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-U05-2287 UNIT 4.5: CAREER PATH Hourly volume : 43h00 Coefficients : 11.00 Credits : 6.00
I-E05-2445 BUSINESS MODEL 1 Hourly volume : 14h00 Coefficients : 2.00 Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2271 UNIT 3.1: MARKETING Hourly volume : 116h00 Coefficients : 17.00 Credits : 6.00
I-E05-2401 MARKETING MIX-2 Hourly volume : 20h00 Coefficients : 2.00 Credits :
I-E05-2402 MARKETING RESEARCH-3 Hourly volume : 21h00 Coefficients : 1.50 Credits :
I-E05-2403 INTERNATIONAL ECONOMIC ENVIRONMENT Hourly volume : 15h00 Coefficients : 1.00 Credits :
I-E05-2404 BUSINESS LAW-1 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2405 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2406 COMMERCIAL DASHBOARD Hourly volume : 07h00 Coefficients : 1.00 Credits :
I-E05-2407 SOCIAL PSYCHOLOGY OF WORK Hourly volume : 12h00 Coefficients : 1.00 Credits :
I-E05-2408 ENGLISH APPLIED TO BUSINESS-3 Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2409 LVB APPLIED TO TRADE-3 Hourly volume : 05h00 Coefficients : 0.50 Credits :
I-E05-2410 DIGITAL RESOURCES AND CULTURE-3 Hourly volume : 04h00 Coefficients : 0.50 Credits :
I-E05-2411 EXPRESSION COMMUNICATION CULTURE-3 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2412 PPP-3 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2413 SAE BUSINESS START-UP OR TAKEOVER PROJECT Hourly volume : 07h00 Coefficients : 4.00 Credits :
I-E05-2414 SAE MANAGING A PROJECT USING CT Hourly volume : Coefficients : 2.00 Credits :
I-E05-2415 PORTFOLIO S3 Hourly volume : 02h00 Coefficients : Credits :
I-U05-2272 UNIT 3.2: SELLING Hourly volume : 68h00 Coefficients : 14.00 Credits : 6.00
I-E05-2416 SALES MEETING Hourly volume : 20h00 Coefficients : 2.50 Credits :
I-U05-2273 UNIT 3.3: COMMUNICATION Hourly volume : 68h00 Coefficients : 14.00 Credits : 6.00
I-E05-2417 PRINCIPLES OF DIGITAL COMMUNICATION Hourly volume : 20h00 Coefficients : 2.50 Credits :
I-U05-2274 UNIT 3.4: CAREER PATH Hourly volume : 51h00 Coefficients : 10.50 Credits : 6.00
I-E05-2418 B2B MARKETING Hourly volume : 13h00 Coefficients : 2.00 Credits :
I-E05-2419 SAE DEVELOPING COMMERCIAL EXPERTISE BASED ON DIAGNOSTICS Hourly volume : 18h00 Coefficients : 2.00 Credits :
I-U05-2275 UNIT 3.5: CAREER PATH Hourly volume : 53h00 Coefficients : 10.50 Credits : 6.00
I-E05-2420 FUNDAMENTALS OF CUSTOMER RELATIONS Hourly volume : 15h00 Coefficients : 2.00 Credits :
I-E05-2421 SAE DEVELOPING COMMERCIAL EXPERTISE BASED ON DIAGNOSTICS Hourly volume : 18h00 Coefficients : 2.00 Credits :

Manager: Christel Brun-franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2276 UNIT 4.1: MARKETING Hourly volume : 69h00 Coefficients : 10.00 Credits : 6.00
I-E05-2422 MARKETING STRATEGY Hourly volume : 15h00 Coefficients : 3.00 Credits :
I-E05-2423 EMPLOYMENT LAW Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2424 ENGLISH APPLIED TO COMMERCE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2425 LVB APPLIED TO TRADE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2426 EXPRESSION COMMUNICATION CULTURE-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-E05-2427 STAGE.BDMRC Hourly volume : 02h00 Coefficients : 2.00 Credits :
I-E05-2428 SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES Hourly volume : 30h00 Coefficients : 1.00 Credits :
I-E05-2429 SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-E05-2430 PORTFOLIO-S4 Hourly volume : 05h00 Coefficients : 1.00 Credits :
I-U05-2277 UNIT 4.2: SELLING Hourly volume : 68h00 Coefficients : 10.00 Credits : 6.00
I-E05-2431 NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER Hourly volume : 14h00 Coefficients : 3.00 Credits :
I-U05-2278 UNIT 4.3: COMMUNICATION Hourly volume : 68h00 Coefficients : 10.00 Credits : 6.00
I-E05-2432 DESIGNING A COMMUNICATION CAMPAIGN Hourly volume : 14h00 Coefficients : 3.00 Credits :
I-U05-2279 UNIT 4.4: CAREER PATH Hourly volume : 47h00 Coefficients : 11.00 Credits : 6.00
I-E05-2433 FUNDAMENTALS OF SALES TEAM MANAGEMENT Hourly volume : 19h00 Coefficients : 2.00 Credits :
I-E05-2434 SAE DEVELOPING A SALES AND CUSTOMER RELATIONS ACTION PLAN Hourly volume : 10h00 Coefficients : 2.50 Credits :
I-E05-2436 PPP-4 Hourly volume : 03h00 Coefficients : 0.50 Credits :
I-U05-2280 UNIT 4.5: CAREER PATH Hourly volume : 53h00 Coefficients : 11.00 Credits : 6.00
I-E05-2435 OMNICHANNEL CUSTOMER RELATIONSHIP Hourly volume : 24h00 Coefficients : 2.00 Credits :

GOAL3 MARKETING TECHNIQUES

Manager: Romain Farellacci Voir le courriel

Manager: Romain Farellacci Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3331 UNIT 5.1: MARKETING Hourly volume : 88h30 Coefficients : 17.50 Credits : 8.00
I-E05-7700 CORPORATE STRATEGY Hourly volume : 19h30 Coefficients : 3.00 Credits :
I-E05-7701 FINANCING AND REGULATION OF THE ECONOMY Hourly volume : 15h00 Coefficients : 2.00 Credits :
I-E05-7702 COMMERCIAL ACTIVITIES LAW Hourly volume : 08h00 Coefficients : 1.00 Credits :
I-E05-7703 FINANCIAL ANALYSIS Hourly volume : 08h00 Coefficients : 1.00 Credits :
I-E05-7704 ENGLISH APPLIED TO COMMERCE-5 Hourly volume : 04h00 Coefficients : 1.00 Credits :
I-E05-7706 EXPRESSION COMMUNICATION CULTURE-5 Hourly volume : 10h00 Coefficients : 1.00 Credits :
I-E05-7707 PPP-5 Hourly volume : 02h30 Coefficients : 0.50 Credits :
I-E05-7708 PORTFOLIO Hourly volume : 01h30 Coefficients : Credits :
I-E05-7709 SAE IMPLEMENTING AND STEERING A COMPANY'S STRATEGY Hourly volume : 20h00 Coefficients : 7.00 Credits :
I-U05-3332 UNIT 5.2: SELLING Hourly volume : 70h30 Coefficients : Credits : 8.00
I-E05-7710 NEGOTIATING IN SPECIFIC CONTEXTS Hourly volume : 16h30 Coefficients : 3.00 Credits :
I-U05-3333 UNIT 5.3: BUSINESS DEVELOPMENT Hourly volume : 69h00 Coefficients : 15.50 Credits : 7.00
I-E05-7711 RCN APPLIED TO BUSINESS DEVELOPMENT AND RELATIONSHIP MANAGEMENT Hourly volume : 08h00 Coefficients : 2.00 Credits :
I-E05-7712 DEVELOPING MANAGEMENT PRACTICES Hourly volume : 15h00 Coefficients : 2.00 Credits :
I-E05-7713 MANAGING THE SALES TEAM Hourly volume : 18h00 Coefficients : 2.00 Credits :
I-U05-3334 UNIT 5.4: CUSTOMER RELATIONS Hourly volume : 72h00 Coefficients : 16.50 Credits : 7.00
I-E05-7714 CUSTOMER VALUE MANAGEMENT Hourly volume : 18h00 Coefficients : 2.00 Credits :
I-E05-7715 SERVICES MARKETING Hourly volume : 18h00 Coefficients : 3.00 Credits :

Manager: Romain Farellacci Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3335 UNIT 4.1: MARKETING Hourly volume : 21h00 Coefficients : 5.00 Credits : 5.00
I-E05-7721 CORPORATE STRATEGY-2 Hourly volume : 15h00 Coefficients : 1.50 Credits :
I-E05-7722 PORTFOLIO-6 Hourly volume : 03h00 Coefficients : 1.50 Credits :
I-E05-7173 WORK PLACEMENT (IN-COMPANY PERIOD) Hourly volume : 03h00 Coefficients : 2.00 Credits :
I-U05-3336 UNIT 4.2: SELLING Hourly volume : 21h00 Coefficients : 5.00 Credits : 5.00
I-E05-7724 NEGOTIATING IN SPECIFIC CONTEXTS-2 Hourly volume : 09h00 Coefficients : 1.50 Credits :
I-U05-3337 UNIT 4.3: BUSINESS DEVELOPMENT Hourly volume : 26h00 Coefficients : 10.00 Credits : 10.00
I-E05-7725 KEY ACCOUNT MANAGEMENT (KAM) Hourly volume : 21h00 Coefficients : 4.00 Credits :
I-E05-7727 PORTFOLIO-6 Hourly volume : 02h00 Coefficients : 2.00 Credits :
I-U05-3338 UNIT 4.4: CUSTOMER RELATIONS Hourly volume : 20h00 Coefficients : 10.00 Credits : 10.00
I-E05-7726 NEW CUSTOMER BEHAVIOURS Hourly volume : 15h00 Coefficients : 4.00 Credits :

Job opportunities

Graduate careers : Click here to visit the TC course page on the IUT website

The Marketing Techniques department prepares students for management positions in the sales departments of manufacturing, distribution and service companies. It gives students the opportunity to acquire advanced training in operational areas as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.

Find out more

Administrative registration and re-registration calendar
Download the syllabus

Contact

Practical information
University Institute of Technology

Site Agroparc - BP 61207

337 CHEMIN DES MEINAJARIES

84911 AVIGNON CEDEX 9

Tel: 04 90 84 38 04
write an email

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