BUT MARKETING TECHNIQUES - BUSINESS DEVELOPMENT AND CUSTOMER RELATIONSHIP MANAGEMENT

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Diploma
BAC+3
Input level
BAC
Duration
3 years
Graduate
Yes
Locations
Jean-Henri Fabre Campus - IUT
Study plan
Initial, Continuous
Internship
Yes
Cost of training
initial training
continuing education (employees, jobseekers, self-employed)
Sector
Commerce, distribution, vente - Communication, marketing
Training brochure
Contact
Success rate
Satisfaction rate

Presentation

Domain: University Institute of Technology

Description : L'IUT d'Avignon Université est installé sur le campus Jean-Henri Fabre et accueille 550 étudiants dans une structure à la fois fonctionnelle et à dimension humaine depuis 30 ans. Son implantation au centre du Technopôle Agroparc favorise la réussite professionnelle de ses étudiants et participe à l'économie régionale. L'IUT comprend 4 départements et délivre 4 bachelors universitaires de technologie (BUT), proposés en apprentissage en 3ème année et 2 diplômes universitaires (DU). Le bachelor universitaire de technologie se prépare en 3 ans et confère à ses titulaires le grade de licence. Il est aligné sur les standards internationaux et facilite les échanges avec les universités étrangères.

Director : Anne Maurand-Valet

Teaching and laboratory team

Click here to visit the TC course page on the IUT website

Anne MAURAND-VALET
Lionel AYGON
Valérie BLIN
Romain FARELLACCI
Marthe LUCAS
David PASTORELLI
Pascal QUIDU
Jean-Christophe SEVIN
Chrissoula TSIKNAKI
Sylvie VIALA
Outline of the course

Admission

Admission requirements

The third year of the BUT Marketing Techniques programme, with a focus on business development and customer relationship management (BDMRC) or digital marketing, e-business and entrepreneurship (MDEE), is open to:

- BTS MCO
- BTS NDRC
- Equivalent to BAC +2 or BAC +3 with a proven track record.

Click here to apply for this course on the IUT website

Registration procedure

Courses and levels

The course descriptions are published subject to approval by the Education and University Life Committee (CFVU) and may be subject to change.

GOAL1 MARKETING TECHNIQUES

Manager: Lionel Aygon Voir le courriel

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2201 UE1 MARKETER Hourly volume : 152.00 Coefficients : 15.00 Credits : 10.00
I-E05-2301 DIGITAL RESOURCES AND CULTURE - 1 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2302 THE COMPANY'S LEGAL ENVIRONMENT Hourly volume : 10.00 Coefficients : 1.00 Credits :
I-E05-2303 EXPRESSION, COMMUNICATION AND CULTURE - 1 Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2304 LANGUAGE A BUSINESS ENGLISH - 1 Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2305 BUSINESS LANGUAGE B - 1 Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2306 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 1 Hourly volume : 12.00 Coefficients : 1.50 Credits :
I-E05-2307 MARKETING FUNDAMENTALS AND CONSUMER BEHAVIOUR Hourly volume : 28.00 Coefficients : 2.50 Credits :
I-E05-2308 MARKETING RESEARCH - 1 Hourly volume : 10.00 Coefficients : 0.50 Credits :
I-E05-2309 THE COMPANY'S ECONOMIC ENVIRONMENT Hourly volume : 20.00 Coefficients : 1.00 Credits :
I-E05-2310 ROLE AND ORGANISATION OF THE COMPANY IN ITS MARKET Hourly volume : 14.00 Coefficients : 1.00 Credits :
I-E05-2311 COMPANY FINANCIAL DATA Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2312 PPP - 1 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2313 SAE 1.01 MARKETING S1 Hourly volume : 20.00 Coefficients : 6.00 Credits :
I-E05-2314 PORTFOLIO Hourly volume : 5.00 Coefficients : Credits :
I-U05-2204 EU2 SALES Hourly volume : 87.00 Coefficients : 14.00 Credits : 10.00
I-E05-2315 SALES FUNDAMENTALS Hourly volume : 28.00 Coefficients : 3.00 Credits :
I-E05-2321 INTRODUCTION TO PROJECT MANAGEMENT Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2316 SAE 1.02 SALES S1 Hourly volume : 15.00 Coefficients : 6.00 Credits :
I-E05-2317 PORTFOLIO Hourly volume : Coefficients : Credits :
I-U05-2205 UE3 COMMUNICATE Hourly volume : 109.00 Coefficients : 12.50 Credits : 10.00
I-E05-2318 FUNDAMENTALS OF COMMERCIAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2319 SAE 1.03 COMMERCIAL COMMUNICATION S1 Hourly volume : 20.00 Coefficients : 5.00 Credits :
I-E05-2320 PORTFOLIO Hourly volume : Coefficients : Credits :

Manager: Chryssoula Tsiknaki Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2214 UE1 MARKETER Hourly volume : 150.50 Coefficients : 15.00 Credits : 10.00
I-E05-2362 PROJECT MANAGEMENT AND LEADERSHIP Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2363 EXPRESSION, COMMUNICATION AND CULTURE - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2364 DIGITAL RESOURCES AND CULTURE - 2 Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2365 COSTS, MARGINS AND PRICES OF A SIMPLE OFFER Hourly volume : 6.00 Coefficients : 0.50 Credits :
I-E05-2366 CONTRACTUAL COMMERCIAL RELATIONS Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2367 LANGUAGE A - BUSINESS ENGLISH - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2368 BUSINESS LANGUAGE B - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2369 MARKETING MIX Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2370 KNOWLEDGE OF MARKETING AND DISTRIBUTION CHANNELS Hourly volume : 14.00 Coefficients : 1.00 Credits :
I-E05-2371 MARKETING RESEARCH - 2 Hourly volume : 18.00 Coefficients : 1.50 Credits :
I-E05-2372 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 2 Hourly volume : 8.00 Coefficients : 0.50 Credits :
I-E05-2373 PPP - 2 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2374 SAE 2.01 MARKETING S2 Hourly volume : 28.00 Coefficients : 3.00 Credits :
I-E05-2375 CROSS-FUNCTIONAL PROJECT Hourly volume : 26.50 Coefficients : 1.00 Credits :
I-E05-2376 PORTFOLIO Hourly volume : 1.50 Coefficients : 1.00 Credits :
I-E05-2377 STAGE Hourly volume : Coefficients : 1.00 Credits :
I-U05-2217 EU2 SALES Hourly volume : 143.00 Coefficients : 14.00 Credits : 10.00
I-E05-2378 PROSPECTING AND NEGOTIATION Hourly volume : 25.00 Coefficients : 3.00 Credits :
I-E05-2379 SOCIAL PSYCHOLOGY Hourly volume : 10.00 Coefficients : 0.50 Credits :
I-E05-2380 SAE 2.02 SALES S2 Hourly volume : 20.00 Coefficients : 3.00 Credits :
I-U05-2218 UE3 COMMUNICATE Hourly volume : 130.00 Coefficients : 12.00 Credits : 10.00
I-E05-2383 MEANS OF COMMERCIAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-E05-2387 SAE 2.03 COMMERCIAL COMMUNICATION S2 Hourly volume : 17.00 Coefficients : 2.00 Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-Franc Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2271 UNIT 3.1: MARKETING Hourly volume : 116.00 Coefficients : 17.00 Credits : 6.00
I-E05-2401 MARKETING MIX-2 Hourly volume : 20.00 Coefficients : 2.00 Credits :
I-E05-2402 MARKETING RESEARCH-3 Hourly volume : 21.00 Coefficients : 1.50 Credits :
I-E05-2403 INTERNATIONAL ECONOMIC ENVIRONMENT Hourly volume : 15.00 Coefficients : 1.00 Credits :
I-E05-2404 BUSINESS LAW-1 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2405 QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2406 COMMERCIAL DASHBOARD Hourly volume : 7.00 Coefficients : 1.00 Credits :
I-E05-2407 SOCIAL PSYCHOLOGY OF WORK Hourly volume : 12.00 Coefficients : 1.00 Credits :
I-E05-2408 ENGLISH APPLIED TO BUSINESS-3 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2409 LVB APPLIED TO TRADE-3 Hourly volume : 5.00 Coefficients : 0.50 Credits :
I-E05-2410 DIGITAL RESOURCES AND CULTURE-3 Hourly volume : 4.00 Coefficients : 2.00 Credits :
I-E05-2411 EXPRESSION COMMUNICATION CULTURE-3 Hourly volume : 3.00 Coefficients : 2.00 Credits :
I-E05-2412 PPP-3 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2413 SAE BUSINESS START-UP OR TAKEOVER PROJECT Hourly volume : 7.00 Coefficients : 0.50 Credits :
I-E05-2414 SAE MANAGING A PROJECT USING CT Hourly volume : 12.00 Coefficients : 2.00 Credits :
I-E05-2415 PORTFOLIO S3 Hourly volume : 2.00 Coefficients : Credits :
I-U05-2272 UNIT 3.2: SELLING Hourly volume : 68.00 Coefficients : 14.00 Credits : 6.00
I-E05-2416 SALES MEETING Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-U05-2273 UNIT 3.3: COMMUNICATION Hourly volume : 68.00 Coefficients : 14.00 Credits : 6.00
I-E05-2417 PRINCIPLES OF DIGITAL COMMUNICATION Hourly volume : 20.00 Coefficients : 2.50 Credits :
I-U05-2274 UNIT 3.4: CAREER PATH Hourly volume : 51.00 Coefficients : 10.50 Credits : 6.00
I-E05-2418 B2B MARKETING Hourly volume : 13.00 Coefficients : 2.00 Credits :
I-E05-2419 SAE DEVELOPING COMMERCIAL EXPERTISE BASED ON DIAGNOSTICS Hourly volume : 18.00 Coefficients : 2.00 Credits :
I-U05-2275 UNIT 3.5: CAREER PATH Hourly volume : 53.00 Coefficients : 10.50 Credits : 6.00
I-E05-2420 FUNDAMENTALS OF CUSTOMER RELATIONS Hourly volume : 15.00 Coefficients : 2.00 Credits :

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-2276 UNIT 4.1: MARKETING Hourly volume : 69.00 Coefficients : 10.00 Credits : 6.00
I-E05-2422 MARKETING STRATEGY Hourly volume : 15.00 Coefficients : 3.00 Credits :
I-E05-2423 EMPLOYMENT LAW Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2424 ENGLISH APPLIED TO COMMERCE-4 Hourly volume : 3.00 Coefficients : 1.50 Credits :
I-E05-2425 LVB APPLIED TO TRADE-4 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-E05-2426 EXPRESSION COMMUNICATION CULTURE-4 Hourly volume : 3.00 Coefficients : 1.00 Credits :
I-E05-2427 STAGE.BDMRC Hourly volume : 2.00 Coefficients : 2.00 Credits :
I-E05-2428 SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES Hourly volume : 30.00 Coefficients : 1.00 Credits :
I-E05-2429 SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-E05-2430 PORTFOLIO-S4 Hourly volume : 5.00 Coefficients : 1.00 Credits :
I-U05-2277 UNIT 4.2: SELLING Hourly volume : 68.00 Coefficients : 10.00 Credits : 6.00
I-E05-2431 NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER Hourly volume : 14.00 Coefficients : 3.00 Credits :
I-U05-2278 UNIT 4.3: COMMUNICATION Hourly volume : 68.00 Coefficients : 10.00 Credits : 6.00
I-E05-2432 DESIGNING A COMMUNICATION CAMPAIGN Hourly volume : 14.00 Coefficients : 3.00 Credits :
I-U05-2279 UNIT 4.4: CAREER PATH Hourly volume : 47.00 Coefficients : 11.00 Credits : 6.00
I-E05-2433 FUNDAMENTALS OF SALES TEAM MANAGEMENT Hourly volume : 19.00 Coefficients : 2.00 Credits :
I-E05-2434 SAE DEVELOPING A SALES AND CUSTOMER RELATIONS ACTION PLAN Hourly volume : 10.00 Coefficients : 2.50 Credits :
I-E05-2436 PPP-4 Hourly volume : 3.00 Coefficients : 0.50 Credits :
I-U05-2280 UNIT 4.5: CAREER PATH Hourly volume : 53.00 Coefficients : 11.00 Credits : 6.00
I-E05-2435 OMNICHANNEL CUSTOMER RELATIONSHIP Hourly volume : 24.00 Coefficients : 2.00 Credits :

GOAL3 MARKETING TECHNIQUES

Manager: Romain Farellacci Voir le courriel

Manager: Romain Farellacci Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3301 UNIT 5.1: MARKETING Hourly volume : 92.50 Coefficients : 17.50 Credits : 8.00
I-E05-7700 CORPORATE STRATEGY Hourly volume : 19.50 Coefficients : 3.00 Credits :
I-E05-7701 FINANCING AND REGULATION OF THE ECONOMY Hourly volume : 15.00 Coefficients : 2.00 Credits :
I-E05-7702 COMMERCIAL ACTIVITIES LAW Hourly volume : 8.00 Coefficients : 1.00 Credits :
I-E05-7703 FINANCIAL ANALYSIS Hourly volume : 8.00 Coefficients : 1.00 Credits :
I-E05-7704 ENGLISH APPLIED TO COMMERCE-5 Hourly volume : 4.00 Coefficients : 1.00 Credits :
I-E05-7705 LVB APPLIED TO TRADE-5 Hourly volume : 4.00 Coefficients : 1.00 Credits :
I-E05-7706 EXPRESSION COMMUNICATION CULTURE-5 Hourly volume : 10.00 Coefficients : 1.00 Credits :
I-E05-7707 PPP-5 Hourly volume : 2.50 Coefficients : 0.50 Credits :
I-E05-7708 PORTFOLIO Hourly volume : 1.50 Coefficients : Credits :
I-E05-7709 SAE IMPLEMENTING AND STEERING A COMPANY'S STRATEGY Hourly volume : 20.00 Coefficients : 7.00 Credits :
I-U05-3302 UNIT 5.2: SELLING Hourly volume : 74.50 Coefficients : Credits : 8.00
I-E05-7710 NEGOTIATING IN SPECIFIC CONTEXTS Hourly volume : 16.50 Coefficients : 3.00 Credits :
I-U05-3303 UNIT 5.3: BUSINESS DEVELOPMENT Hourly volume : 73.00 Coefficients : 15.50 Credits : 7.00
I-E05-7711 RCN APPLIED TO BUSINESS DEVELOPMENT AND RELATIONSHIP MANAGEMENT Hourly volume : 8.00 Coefficients : 2.00 Credits :
I-E05-7712 DEVELOPING MANAGEMENT PRACTICES Hourly volume : 15.00 Coefficients : 2.00 Credits :
I-E05-7713 MANAGING THE SALES TEAM Hourly volume : 18.00 Coefficients : 2.00 Credits :
I-U05-3304 UNIT 5.4: CUSTOMER RELATIONS Hourly volume : 76.00 Coefficients : 16.50 Credits : 7.00
I-E05-7714 CUSTOMER VALUE MANAGEMENT Hourly volume : 18.00 Coefficients : 2.00 Credits :
I-E05-7715 SERVICES MARKETING Hourly volume : 18.00 Coefficients : 3.00 Credits :

Manager: Romain Farellacci Voir le courriel

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.
Code
Courses and teaching units
Hourly volume
Coefficient
ECTS
I-U05-3306 UNIT 6.1: MARKETING Hourly volume : 21.00 Coefficients : 5.00 Credits : 5.00
I-E05-7721 CORPORATE STRATEGY-2 Hourly volume : 15.00 Coefficients : 1.50 Credits :
I-E05-7722 PORTFOLIO-6 Hourly volume : 3.00 Coefficients : 2.00 Credits :
I-E05-7723 INTERNSHIP/TERNSHIP Hourly volume : 3.00 Coefficients : 4.00 Credits :
I-U05-3307 UNIT 6.2: SELLING Hourly volume : 15.00 Coefficients : 5.00 Credits : 5.00
I-E05-7724 NEGOTIATING IN SPECIFIC CONTEXTS-2 Hourly volume : 9.00 Coefficients : 1.50 Credits :
I-U05-3308 UNIT 4.3: BUSINESS DEVELOPMENT Hourly volume : 27.00 Coefficients : 10.00 Credits : 10.00
I-E05-7725 KEY ACCOUNT MANAGEMENT (KAM) Hourly volume : 21.00 Coefficients : 4.00 Credits :
I-U05-3309 UNIT 4.4: CUSTOMER RELATIONS Hourly volume : 21.00 Coefficients : 10.00 Credits : 10.00
I-E05-7726 NEW CUSTOMER BEHAVIOURS Hourly volume : 15.00 Coefficients : 4.00 Credits :

Job opportunities

Graduate careers : Click here to visit the TC course page on the IUT website

The Marketing Techniques department prepares students for management positions in the sales departments of manufacturing, distribution and service companies. It gives students the opportunity to acquire advanced training in operational areas as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.

Find out more

Administrative registration and re-registration calendar
Download the syllabus

Contact

Practical information
University Institute of Technology

Site Agroparc - BP 61207

337 CHEMIN DES MEINAJARIES

84911 AVIGNON CEDEX 9

Tel: 04 90 84 38 04
write an email

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