MARKETING TECHNIQUES - BUSINESS DEVELOPMENT AND CUSTOMER RELATIONS MANAGEMENT - WORK-LINKED TRAINING

Contact

Diploma

BAC+3

Input level

BAC

Duration

3 years

Graduate

Yes

Locations

Jean-Henri Fabre Campus - IUT

Study plan

Initial, Continuous

Internship

Yes

Cost of training

initial training
continuing education (employees, jobseekers, self-employed)

Sector

Contact

Success rate

Satisfaction rate

Presentation

Domain: University Institute of Technology

Description : The IUT d'Avignon Université is located on the Jean-Henri Fabre campus and has been welcoming 550 students in a functional structure with a human dimension for 30 years. Its location in the centre of the Agroparc Technopole helps students to succeed in their careers and contributes to the regional economy. The IUT comprises 4 departments and awards 4 university technology bachelor's degrees (BUT), offered as 3rd year apprenticeships, and 2 university diplomas (DU).
The university bachelor of technology is a 3-year course that confers the degree of licence on its holders. It is aligned with international standards and facilitates exchanges with foreign universities.

Director : Christine Dransart

Teaching and laboratory team

Click here to visit the TC course page on the IUT website

Anne MAURAND-VALET
Lionel AYGON
Valérie BLIN
Romain FARELLACCI
Sarah KUBIEN
Marthe LUCAS
David PASTORELLI
Pascal QUIDU
Jean-Christophe SEVIN
Chrissoula TSIKNAKI
Sylvie VIALA
BELLANCA Lydia

General diagram of the domain Curriculum diagram RNCP skills correlation table Outline of the course

Admission

Admission requirements

Click here to visit the TC course page on the IUT website

The 3rd year of the Marketing Techniques BUT, specialising in marketing and point-of-sale management or business development and customer relations management is open to :

- BTS MCO
- BTS NDRC
- Equivalent to BAC +2 or BAC +3 with a proven track record.

Click here to apply for this course on the IUT website

Registration procedure

Courses and levels

GOAL1 MARKETING TECHNIQUES

Manager: Anne Maurand-valet Voir le courriel

Manager: Chryssoula Tsiknaki

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, real estate,
communication, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2201	UE1 MARKETER	Hourly volume : 152h00	Coefficients : 15.00	Credits : 10.00
I-E05-2301	DIGITAL RESOURCES AND CULTURE - 1	Hourly volume : 08h00	Coefficients : 0.50	Credits :
I-E05-2302	THE COMPANY'S LEGAL ENVIRONMENT	Hourly volume : 10h00	Coefficients : 0.50	Credits :
I-E05-2303	EXPRESSION, COMMUNICATION AND CULTURE - 1	Hourly volume : 06h00	Coefficients : 0.50	Credits :
I-E05-2304	LANGUAGE A BUSINESS ENGLISH - 1	Hourly volume : 12h00	Coefficients : 0.50	Credits :
I-E05-2305	BUSINESS LANGUAGE B - 1	Hourly volume : 12h00	Coefficients : 0.50	Credits :
I-E05-2306	QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 1	Hourly volume : 12h00	Coefficients : 0.50	Credits :
I-E05-2307	MARKETING FUNDAMENTALS AND CONSUMER BEHAVIOUR	Hourly volume : 28h00	Coefficients : 2.50	Credits :
I-E05-2308	MARKETING RESEARCH - 1	Hourly volume : 10h00	Coefficients : 0.50	Credits :
I-E05-2309	THE COMPANY'S ECONOMIC ENVIRONMENT	Hourly volume : 20h00	Coefficients : 1.00	Credits :
I-E05-2310	ROLE AND ORGANISATION OF THE COMPANY IN ITS MARKET	Hourly volume : 14h00	Coefficients : 1.00	Credits :
I-E05-2311	COMPANY FINANCIAL DATA	Hourly volume : 07h00	Coefficients : 0.50	Credits :
I-E05-2312	PPP - 1	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2313	SAE 1.01 MARKETING S1	Hourly volume : 20h00	Coefficients : 6.00	Credits :
I-E05-2314	PORTFOLIO	Hourly volume : 05h00	Coefficients :	Credits :
I-U05-2204	EU2 SALES	Hourly volume : 87h00	Coefficients : 14.00	Credits : 10.00
I-E05-2315	SALES FUNDAMENTALS	Hourly volume : 28h00	Coefficients : 3.00	Credits :
I-E05-2321	INTRODUCTION TO PROJECT MANAGEMENT	Hourly volume : 06h00	Coefficients : 0.50	Credits :
I-E05-2316	SAE 1.02 SALES S1	Hourly volume : 15h00	Coefficients : 6.00	Credits :
I-E05-2317	PORTFOLIO	Hourly volume :	Coefficients :	Credits :
I-U05-2205	UE3 COMMUNICATE	Hourly volume : 109h00	Coefficients : 12.50	Credits : 10.00
I-E05-2318	FUNDAMENTALS OF COMMERCIAL COMMUNICATION	Hourly volume : 20h00	Coefficients : 2.00	Credits :
I-E05-2319	SAE 1.03 COMMERCIAL COMMUNICATION S1	Hourly volume : 20h00	Coefficients : 5.00	Credits :
I-E05-2320	PORTFOLIO	Hourly volume :	Coefficients :	Credits :

Manager: Chryssoula Tsiknaki

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2214	UE1 MARKETER	Hourly volume : 150h30	Coefficients : 15.00	Credits : 10.00
I-E05-2362	PROJECT MANAGEMENT AND LEADERSHIP	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2363	EXPRESSION, COMMUNICATION AND CULTURE - 2	Hourly volume : 08h00	Coefficients : 0.50	Credits :
I-E05-2364	DIGITAL RESOURCES AND CULTURE - 2	Hourly volume : 07h00	Coefficients : 0.50	Credits :
I-E05-2365	COSTS, MARGINS AND PRICES OF A SIMPLE OFFER	Hourly volume : 06h00	Coefficients : 0.50	Credits :
I-E05-2366	CONTRACTUAL COMMERCIAL RELATIONS	Hourly volume : 07h00	Coefficients : 0.50	Credits :
I-E05-2367	LANGUAGE A - BUSINESS ENGLISH - 2	Hourly volume : 08h00	Coefficients : 0.50	Credits :
I-E05-2368	BUSINESS LANGUAGE B - 2	Hourly volume : 08h00	Coefficients : 0.50	Credits :
I-E05-2369	MARKETING MIX	Hourly volume : 20h00	Coefficients : 2.00	Credits :
I-E05-2370	KNOWLEDGE OF MARKETING AND DISTRIBUTION CHANNELS	Hourly volume : 14h00	Coefficients : 1.00	Credits :
I-E05-2371	MARKETING RESEARCH - 2	Hourly volume : 18h00	Coefficients : 1.50	Credits :
I-E05-2372	QUANTITATIVE TECHNIQUES AND REPRESENTATIONS - 2	Hourly volume : 08h00	Coefficients : 0.50	Credits :
I-E05-2373	PPP - 2	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2374	SAE 2.01 MARKETING S2	Hourly volume : 28h00	Coefficients : 3.00	Credits :
I-E05-2375	CROSS-FUNCTIONAL PROJECT	Hourly volume : 26h30	Coefficients : 1.00	Credits :
I-E05-2376	PORTFOLIO	Hourly volume : 01h30	Coefficients : 1.00	Credits :
I-E05-2377	STAGE	Hourly volume :	Coefficients : 1.00	Credits :
I-U05-2217	EU2 SALES	Hourly volume : 143h00	Coefficients : 14.00	Credits : 10.00
I-E05-2378	PROSPECTING AND NEGOTIATION	Hourly volume : 25h00	Coefficients : 3.00	Credits :
I-E05-2379	SOCIAL PSYCHOLOGY	Hourly volume : 10h00	Coefficients : 0.50	Credits :
I-E05-2380	SAE 2.02 SALES S2	Hourly volume : 20h00	Coefficients : 3.00	Credits :
I-U05-2218	UE3 COMMUNICATE	Hourly volume : 130h00	Coefficients : 12.00	Credits : 10.00
I-E05-2383	MEANS OF COMMERCIAL COMMUNICATION	Hourly volume : 20h00	Coefficients : 2.50	Credits :
I-E05-2387	SAE 2.03 COMMERCIAL COMMUNICATION S2	Hourly volume : 17h00	Coefficients : 2.00	Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-franc

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2281	UNIT 3.1: MARKETING	Hourly volume : 116h00	Coefficients : 19.00	Credits : 6.00
I-E05-2401	MARKETING MIX-2	Hourly volume : 20h00	Coefficients : 2.00	Credits :
I-E05-2402	MARKETING RESEARCH-3	Hourly volume : 21h00	Coefficients : 1.50	Credits :
I-E05-2403	INTERNATIONAL ECONOMIC ENVIRONMENT	Hourly volume : 15h00	Coefficients : 1.00	Credits :
I-E05-2404	BUSINESS LAW-1	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2405	QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2406	COMMERCIAL DASHBOARD	Hourly volume : 07h00	Coefficients : 1.00	Credits :
I-E05-2407	SOCIAL PSYCHOLOGY OF WORK	Hourly volume : 12h00	Coefficients : 1.00	Credits :
I-E05-2408	ENGLISH APPLIED TO BUSINESS-3	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2409	LVB APPLIED TO TRADE-3	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2410	DIGITAL RESOURCES AND CULTURE-3	Hourly volume : 04h00	Coefficients : 0.50	Credits :
I-E05-2411	EXPRESSION COMMUNICATION CULTURE-3	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2412	PPP-3	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2437	SAE BUSINESS CREATION PROCESS	Hourly volume : 07h00	Coefficients : 4.00	Credits :
I-E05-2414	SAE MANAGING A PROJECT USING CT	Hourly volume :	Coefficients : 2.00	Credits :
I-E05-2415	PORTFOLIO S3	Hourly volume : 02h00	Coefficients :	Credits :
I-U05-2282	UNIT 3.2: SELLING	Hourly volume : 68h00	Coefficients : 14.00	Credits : 6.00
I-E05-2416	SALES MEETING	Hourly volume : 20h00	Coefficients : 2.50	Credits :
I-U05-2283	UNIT 3.3: COMMUNICATION	Hourly volume : 68h00	Coefficients : 14.00	Credits : 6.00
I-E05-2417	PRINCIPLES OF DIGITAL COMMUNICATION	Hourly volume : 20h00	Coefficients : 2.50	Credits :
I-U05-2284	UNIT 3.4: CAREER PATH	Hourly volume : 51h00	Coefficients : 10.50	Credits : 6.00
I-E05-2438	DIGITAL MARKETING STRATEGY	Hourly volume : 13h00	Coefficients : 2.00	Credits :
I-E05-2439	SAE DIGITAL BUSINESS ANALYSIS	Hourly volume : 18h00	Coefficients : 2.00	Credits :
I-U05-2285	UNIT 3.5: CAREER PATH	Hourly volume : 53h00	Coefficients : 10.50	Credits : 6.00
I-E05-2441	CREATIVITY AND INNOVATION	Hourly volume : 15h00	Coefficients : 2.00	Credits :

Manager: Christel Brun-franc

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:

retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, Business development, etc.
and customer relationship management.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2276	UNIT 4.1: MARKETING	Hourly volume : 69h00	Coefficients : 10.00	Credits : 6.00
I-E05-2422	MARKETING STRATEGY	Hourly volume : 15h00	Coefficients : 3.00	Credits :
I-E05-2423	EMPLOYMENT LAW	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2424	ENGLISH APPLIED TO COMMERCE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2425	LVB APPLIED TO TRADE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2426	EXPRESSION COMMUNICATION CULTURE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2427	STAGE.BDMRC	Hourly volume : 02h00	Coefficients : 2.00	Credits :
I-E05-2428	SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES	Hourly volume : 30h00	Coefficients : 1.00	Credits :
I-E05-2429	SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2430	PORTFOLIO-S4	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-U05-2277	UNIT 4.2: SELLING	Hourly volume : 68h00	Coefficients : 10.00	Credits : 6.00
I-E05-2431	NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER	Hourly volume : 14h00	Coefficients : 3.00	Credits :
I-U05-2278	UNIT 4.3: COMMUNICATION	Hourly volume : 68h00	Coefficients : 10.00	Credits : 6.00
I-E05-2432	DESIGNING A COMMUNICATION CAMPAIGN	Hourly volume : 14h00	Coefficients : 3.00	Credits :
I-U05-2286	UNIT 4.4: CAREER PATH	Hourly volume : 57h00	Coefficients : 11.00	Credits : 6.00
I-E05-2442	DIGITAL PROJECT MANAGEMENT	Hourly volume : 14h00	Coefficients : 1.00	Credits :
I-E05-2443	E-COMMERCE STRATEGY	Hourly volume : 15h00	Coefficients : 1.00	Credits :
I-E05-2444	SAE WEBSITE CREATION	Hourly volume : 10h00	Coefficients : 2.50	Credits :
I-E05-2436	PPP-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-U05-2287	UNIT 4.5: CAREER PATH	Hourly volume : 43h00	Coefficients : 11.00	Credits : 6.00
I-E05-2445	BUSINESS MODEL 1	Hourly volume : 14h00	Coefficients : 2.00	Credits :

BUT2 MARKETING TECHNIQUES

Manager: Valerie Blin Voir le courriel

Manager: Christel Brun-franc

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2271	UNIT 3.1: MARKETING	Hourly volume : 116h00	Coefficients : 17.00	Credits : 6.00
I-E05-2401	MARKETING MIX-2	Hourly volume : 20h00	Coefficients : 2.00	Credits :
I-E05-2402	MARKETING RESEARCH-3	Hourly volume : 21h00	Coefficients : 1.50	Credits :
I-E05-2403	INTERNATIONAL ECONOMIC ENVIRONMENT	Hourly volume : 15h00	Coefficients : 1.00	Credits :
I-E05-2404	BUSINESS LAW-1	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2405	QUANTITATIVE TECHNIQUES AND REPRESENTATIONS-3	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2406	COMMERCIAL DASHBOARD	Hourly volume : 07h00	Coefficients : 1.00	Credits :
I-E05-2407	SOCIAL PSYCHOLOGY OF WORK	Hourly volume : 12h00	Coefficients : 1.00	Credits :
I-E05-2408	ENGLISH APPLIED TO BUSINESS-3	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2409	LVB APPLIED TO TRADE-3	Hourly volume : 05h00	Coefficients : 0.50	Credits :
I-E05-2410	DIGITAL RESOURCES AND CULTURE-3	Hourly volume : 04h00	Coefficients : 0.50	Credits :
I-E05-2411	EXPRESSION COMMUNICATION CULTURE-3	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2412	PPP-3	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2413	SAE BUSINESS START-UP OR TAKEOVER PROJECT	Hourly volume : 07h00	Coefficients : 4.00	Credits :
I-E05-2414	SAE MANAGING A PROJECT USING CT	Hourly volume :	Coefficients : 2.00	Credits :
I-E05-2415	PORTFOLIO S3	Hourly volume : 02h00	Coefficients :	Credits :
I-U05-2272	UNIT 3.2: SELLING	Hourly volume : 68h00	Coefficients : 14.00	Credits : 6.00
I-E05-2416	SALES MEETING	Hourly volume : 20h00	Coefficients : 2.50	Credits :
I-U05-2273	UNIT 3.3: COMMUNICATION	Hourly volume : 68h00	Coefficients : 14.00	Credits : 6.00
I-E05-2417	PRINCIPLES OF DIGITAL COMMUNICATION	Hourly volume : 20h00	Coefficients : 2.50	Credits :
I-U05-2274	UNIT 3.4: CAREER PATH	Hourly volume : 51h00	Coefficients : 10.50	Credits : 6.00
I-E05-2418	B2B MARKETING	Hourly volume : 13h00	Coefficients : 2.00	Credits :
I-E05-2419	SAE DEVELOPING COMMERCIAL EXPERTISE BASED ON DIAGNOSTICS	Hourly volume : 18h00	Coefficients : 2.00	Credits :
I-U05-2275	UNIT 3.5: CAREER PATH	Hourly volume : 53h00	Coefficients : 10.50	Credits : 6.00
I-E05-2420	FUNDAMENTALS OF CUSTOMER RELATIONS	Hourly volume : 15h00	Coefficients : 2.00	Credits :
I-E05-2421	SAE DEVELOPING COMMERCIAL EXPERTISE BASED ON DIAGNOSTICS	Hourly volume : 18h00	Coefficients : 2.00	Credits :

Manager: Christel Brun-franc

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales.
Its generalist approach means that graduates are able to choose from a wide range of options and move into all sectors of economic activity:
retail, banking, insurance, property, communications, industry.

The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by lecturers, teacher-researchers and professional contributors.

After a general first year, two courses are offered in the second year: Digital marketing, e-business and entrepreneurship, and Business development and customer relationship management.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-2276	UNIT 4.1: MARKETING	Hourly volume : 69h00	Coefficients : 10.00	Credits : 6.00
I-E05-2422	MARKETING STRATEGY	Hourly volume : 15h00	Coefficients : 3.00	Credits :
I-E05-2423	EMPLOYMENT LAW	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2424	ENGLISH APPLIED TO COMMERCE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2425	LVB APPLIED TO TRADE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2426	EXPRESSION COMMUNICATION CULTURE-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-E05-2427	STAGE.BDMRC	Hourly volume : 02h00	Coefficients : 2.00	Credits :
I-E05-2428	SAE EVALUATION OF PROJECT PERFORMANCE BY DEPLOYING TECHNIQUES	Hourly volume : 30h00	Coefficients : 1.00	Credits :
I-E05-2429	SAE COMMERCIAL MANAGEMENT OF AN ORGANISATION	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-E05-2430	PORTFOLIO-S4	Hourly volume : 05h00	Coefficients : 1.00	Credits :
I-U05-2277	UNIT 4.2: SELLING	Hourly volume : 68h00	Coefficients : 10.00	Credits : 6.00
I-E05-2431	NEGOTIATION: THE ROLE OF THE SELLER AND THE BUYER	Hourly volume : 14h00	Coefficients : 3.00	Credits :
I-U05-2278	UNIT 4.3: COMMUNICATION	Hourly volume : 68h00	Coefficients : 10.00	Credits : 6.00
I-E05-2432	DESIGNING A COMMUNICATION CAMPAIGN	Hourly volume : 14h00	Coefficients : 3.00	Credits :
I-U05-2279	UNIT 4.4: CAREER PATH	Hourly volume : 47h00	Coefficients : 11.00	Credits : 6.00
I-E05-2433	FUNDAMENTALS OF SALES TEAM MANAGEMENT	Hourly volume : 19h00	Coefficients : 2.00	Credits :
I-E05-2434	SAE DEVELOPING A SALES AND CUSTOMER RELATIONS ACTION PLAN	Hourly volume : 10h00	Coefficients : 2.50	Credits :
I-E05-2436	PPP-4	Hourly volume : 03h00	Coefficients : 0.50	Credits :
I-U05-2280	UNIT 4.5: CAREER PATH	Hourly volume : 53h00	Coefficients : 11.00	Credits : 6.00
I-E05-2435	OMNICHANNEL CUSTOMER RELATIONSHIP	Hourly volume : 24h00	Coefficients : 2.00	Credits :

GOAL3 MARKETING TECHNIQUES

Manager: Romain Farellacci Voir le courriel

Manager: Romain Farellacci

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-3331	UNIT 5.1: MARKETING	Hourly volume : 88h30	Coefficients : 17.50	Credits : 8.00
I-E05-7700	CORPORATE STRATEGY	Hourly volume : 19h30	Coefficients : 3.00	Credits :
I-E05-7701	FINANCING AND REGULATION OF THE ECONOMY	Hourly volume : 15h00	Coefficients : 2.00	Credits :
I-E05-7702	COMMERCIAL ACTIVITIES LAW	Hourly volume : 08h00	Coefficients : 1.00	Credits :
I-E05-7703	FINANCIAL ANALYSIS	Hourly volume : 08h00	Coefficients : 1.00	Credits :
I-E05-7704	ENGLISH APPLIED TO COMMERCE-5	Hourly volume : 04h00	Coefficients : 1.00	Credits :
I-E05-7706	EXPRESSION COMMUNICATION CULTURE-5	Hourly volume : 10h00	Coefficients : 1.00	Credits :
I-E05-7707	PPP-5	Hourly volume : 02h30	Coefficients : 0.50	Credits :
I-E05-7708	PORTFOLIO	Hourly volume : 01h30	Coefficients :	Credits :
I-E05-7709	SAE IMPLEMENTING AND STEERING A COMPANY'S STRATEGY	Hourly volume : 20h00	Coefficients : 7.00	Credits :
I-U05-3332	UNIT 5.2: SELLING	Hourly volume : 70h30	Coefficients :	Credits : 8.00
I-E05-7710	NEGOTIATING IN SPECIFIC CONTEXTS	Hourly volume : 16h30	Coefficients : 3.00	Credits :
I-U05-3333	UNIT 5.3: BUSINESS DEVELOPMENT	Hourly volume : 69h00	Coefficients : 15.50	Credits : 7.00
I-E05-7711	RCN APPLIED TO BUSINESS DEVELOPMENT AND RELATIONSHIP MANAGEMENT	Hourly volume : 08h00	Coefficients : 2.00	Credits :
I-E05-7712	DEVELOPING MANAGEMENT PRACTICES	Hourly volume : 15h00	Coefficients : 2.00	Credits :
I-E05-7713	MANAGING THE SALES TEAM	Hourly volume : 18h00	Coefficients : 2.00	Credits :
I-U05-3334	UNIT 5.4: CUSTOMER RELATIONS	Hourly volume : 72h00	Coefficients : 16.50	Credits : 7.00
I-E05-7714	CUSTOMER VALUE MANAGEMENT	Hourly volume : 18h00	Coefficients : 2.00	Credits :
I-E05-7715	SERVICES MARKETING	Hourly volume : 18h00	Coefficients : 3.00	Credits :

Manager: Romain Farellacci

Presentation of the course : Click here to visit the TC course page on the IUT website

The Marketing Techniques degree is a three-year course designed to prepare students for a career in sales. Its generalist approach enables students to choose
A wide range of careers for graduates, who are able to work and develop in all sectors of the economy: retail, banking, insurance, real estate, communications and industry. The training, which is both theoretical and practical, includes lectures, tutorials and practical work, and is provided by teachers, lecturers and professional contributors.

Code	Courses and teaching units	Hourly volume	Coefficient	ECTS
I-U05-3335	UNIT 4.1: MARKETING	Hourly volume : 21h00	Coefficients : 5.00	Credits : 5.00
I-E05-7721	CORPORATE STRATEGY-2	Hourly volume : 15h00	Coefficients : 1.50	Credits :
I-E05-7722	PORTFOLIO-6	Hourly volume : 03h00	Coefficients : 1.50	Credits :
I-E05-7173	WORK PLACEMENT (IN-COMPANY PERIOD)	Hourly volume : 03h00	Coefficients : 2.00	Credits :
I-U05-3336	UNIT 4.2: SELLING	Hourly volume : 21h00	Coefficients : 5.00	Credits : 5.00
I-E05-7724	NEGOTIATING IN SPECIFIC CONTEXTS-2	Hourly volume : 09h00	Coefficients : 1.50	Credits :
I-U05-3337	UNIT 4.3: BUSINESS DEVELOPMENT	Hourly volume : 26h00	Coefficients : 10.00	Credits : 10.00
I-E05-7725	KEY ACCOUNT MANAGEMENT (KAM)	Hourly volume : 21h00	Coefficients : 4.00	Credits :
I-E05-7727	PORTFOLIO-6	Hourly volume : 02h00	Coefficients : 2.00	Credits :
I-U05-3338	UNIT 4.4: CUSTOMER RELATIONS	Hourly volume : 20h00	Coefficients : 10.00	Credits : 10.00
I-E05-7726	NEW CUSTOMER BEHAVIOURS	Hourly volume : 15h00	Coefficients : 4.00	Credits :

Job opportunities

Graduate careers : Click here to visit the TC course page on the IUT website

The Marketing Techniques department prepares students for management positions in the sales departments of manufacturing, distribution and service companies. It gives students the opportunity to acquire advanced training in operational areas as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.